There are many reasons why owners may want to sell a business quickly. Health issues, looming tax changes, shifting market dynamics, or operational fatigue can all create urgency. Although the desire to quickly sell a business is understandable, haste in the M&A process carries its fair share of risks.
Versailles Group, with almost four decades of experience advising business owners on complex transactions, has seen this dynamic play out many times. Experience shows urgency should never come at the expense of maximizing outcomes.

What Owners Risk by Rushing a Sale
The most obvious risk of an accelerated process is a potentially lower purchase price. Finding and approaching interested parties is a delicate and time-consuming procedure; by rushing through a transaction, you risk passing over the “right buyer.” In several transactions, we have seen strategic acquirers ultimately pay significantly more once given time to evaluate synergies.
Strategic acquirers, who often pay the highest premiums, usually require more time. A capabilities-driven M&A approach is proven to deliver stronger shareholder outcomes: a PwC study of 800 acquisitions found that deals with high strategic fit generated a 14.2 percentage point higher annual total shareholder return (“TSR”) compared to deals lacking such alignment (PwC Report).
We’ve seen the same dynamic firsthand. In one particular transaction, a buyer from South Africa ultimately outbid domestic buyers by 2.5x. That premium was only possible because the process allowed for proper positioning and global outreach. Compressing the timetable would have eliminated the opportunity altogether.
Speed can also create the wrong perception. Buyers may assume urgency signals hidden problems in the business, which can reduce trust, depress valuations, or even scare off potential bidders. Managing the narrative is critical. Versailles Group has repeatedly mitigated this risk by preparing documentation in advance, ensuring transparency, and running a structured process that preserves competitive tension even under tight deadlines.
Finally, a rushed process undermines due diligence. Serious buyers, especially those willing to pay a premium, expect well-organized financials, operational data, and legal documentation. If sellers rush, errors or inconsistencies are more likely to surface, which can reduce buyer confidence, lower valuations, or even derail a deal entirely. A compressed timeline often leaves sellers reacting to buyer requests instead of proactively managing the process, which shifts negotiating leverage away from the seller.
Early Exit Planning: The Solution
Urgency often stems from delayed exit planning. This is a situation that can be avoided entirely. In another Versailles Group blog, “Planning to Exit Your Business?,” we discussed how business owners can start preparing for their eventual sale well in advance, smoothing the path toward a successful transaction. By planning ahead, owners avoid scrambling at the last minute, reduce the risk of value erosion, and retain the flexibility to choose between a fast exit or a longer, value-maximizing process.
Balancing Speed and Value
Owners facing urgency still have options to protect value if they approach the process strategically. Versailles Group has developed a disciplined approach that enables owners to move quickly while still protecting value.
The first element is efficient preparation. By anticipating the need for speed, sellers can work with advisors to prepare materials such as non-disclosure agreements (NDAs), confidential information memoranda (CIMs), and data room contents well in advance. This ensures that even under a speedy process, there is not much sacrifice in quality.
The second element is global reach. Versailles Group’s experience demonstrates that the highest-value acquirers are often not local, and not even domestic. Accessing international buyers requires established networks and targeted outreach. Even under tight timelines, ensuring exposure to the right pool of buyers can mean the difference between a fair offer and a premium one.
Finally, disciplined process management ensures speed doesn’t become chaos. A well-structured process compresses timelines for indications of interest, management meetings, and due diligence, while still maintaining competitive tension. Done properly, urgency can create momentum rather than suspicion.
Meeting the Needs of Different Sellers
Ultimately, not every owner has the same priorities. For some, speed is the overriding priority, and a fair price achieved quickly may be the right answer. For others, maximizing value is paramount, even if it requires more time. Versailles Group has executed both strategies successfully and observes that most clients prefer an approach between the two extremes. Regardless, owners should make this decision consciously, with full awareness of the trade-offs. Selling quickly is not inherently wrong. What is risky is selling quickly without understanding what is being sacrificed.
Conclusion
Urgency is sometimes unavoidable when selling a company, but speed doesn’t have to mean sacrificing value. With the right preparation, process, and advisor, it is possible to sell efficiently while still maximizing value.
For business owners considering a sale, whether immediately or in the future, the message is clear: prepare early, understand the risks of rushing, and partner with the right M&A advisor to safeguard both speed and value.
Written by Donald Grava
Originally published: 14 July 2015
Last updated: 18 Sepember 2025
Versailles Group is a 38-year-old boutique investment bank that specializes in international mergers, acquisitions, and divestitures. Versailles Group’s skill, flexibility, and experience have enabled it to successfully close M&A transactions for companies with revenues greater than US$2 million. Versailles Group has closed transactions in all economic environments, literally around the world.
Versailles Group provides clients with both buy-side and sell-side M&A services and has been completing cross-border transactions since its founding in 1987.
More information on Versailles Group, Ltd. can be found at
www.versaillesgroup.com
For additional information, please contact
Donald Grava
Founder and President
+617-449-3325